#22Minutes Campaign
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#22Minutes Campaign 𓆟
Every year, billions of fish die slowly out of water, without legal recognition of their capacity to suffer.
#22Minutes is a global campaign by Animal Law Focus, supported by the Aquatic Animal Alliance and Marketing Vegano, which seeks to highlight the invisible suffering of fish and promote their legal and ethical protection.
The name refers to the time it can take for a fish to die from suffocation: up to 22 minutes of agony.
Because feeling pain is also part of being alive — and silence should not be an excuse for cruelty.
Join #22Minutes and help us spread the message: fish feel too, and it is time their suffering is no longer invisible.
Upcoming activities
Webinar (in English): Sentience in fishes: Safeguarding fish welfare across different contexts
📅 Date: 13 de noviembre de 2025
🕙 Time: 10:00 AM (EST)
Speaker: Professor Lynne Sneddon, Professor at University of Gothenburg
In this webinar, Professor Sneddon explores the expanding scientific understanding of aquatic animal sentience and its implications across academia, industry, and policy. The presentation examines how recognizing the cognitive and emotional capacities of fishes can inform research priorities, influence production practices, and guide evidence-based regulations. Participants will gain insights into the latest findings on fish sentience, current challenges in applying this knowledge, and opportunities to strengthen welfare standards across diverse sectors that interact with aquatic animals.
This webinar is organised by the Aquatic Animal Alliance and Animal Law Focus.
About the speaker
Professor Sneddon is an award winning scientist that has worked for over two decades on topics that have advanced fish health and welfare and used her research to drive the agenda for the improved welfare of fishes. Sneddon is an internationally recognized world expert on fish welfare and has been invited to develop training resources, participate in workshops, and deliver educational events and talks to veterinarians as well as technical care staff and academics. She is also regularly invited to give talks at academic conferences, laboratory animal meetings, animal law conferences, public events and to industry and other stakeholders. Sneddon currently leads her team, the Aquatic Animal Welfare (AAW) group, at the University of Gothenburg in Sweden investigating how to improve the way we treat fishes, decapod crustaceans and cuttlefish. This is a must-attend event for professionals, researchers, and decision-makers across industry, academia, and policy who are committed to advancing fish welfare and integrating scientific insights on sentience into practice.